Our SEO agency accompanies you to improve your positioning on search engines. Why be well referenced on Amazon? Customers make 22% of their online purchases on Amazon. Internet users are therefore increasingly numerous to buy products via the web. According to an article in the New York Times , Amazon really weighs on the e-commerce market. A third of online shoppers search for their products by going directly to the site, without going through Google . Therefore, brands need to be visible in the platform's organic results in order for people to buy their products.
Amazon has an algorithm, the A9 , which should be taken into account in order to maximize the visibility of products in search results. This takes sales and customer experience fax list into account as a priority. However, several elements must be taken into account , in order to optimize them to improve its natural referencing on Amazon. The importance of the product sheet The majority of the elements, which count for referencing, are present in the product sheet . It is therefore important to know what it includes before seeing its details. The A9 algorithm therefore takes into account the following elements in the product sheet.
The title The " bullet-points ", which are the 5 points that Amazon displays to Internet users. They must contain the keywords and information contained in the title, but specifying other qualities of the product in order to influence the future buyer. The product description , which is limited to 2,000 characters The keywords in the background . They are not visible on the page but make it possible to optimize its referencing.