In the age of Instagram, TripAdvisor and Yelp, I don't think I can overstate Industry Email List the importance of photos to local businesses. Even before platforms like these grew and put the power to visually represent the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they would get for their money. Factor Industry Email List in the prevalence of now-ubiquitous Google My Business photos, and it's clear that looking your best is more important than ever when consumers search for businesses like yours. You do not believe me?
Read on to find compelling evidence to convince you to take GMB photos seriously. Let's take a look at what analyzing 580,853 images from 15,191 Google My Industry Email List Business listings told us about GMB images, and Industry Email List how they might impact searches and user behavior. How important are Google My Business photos to local search performance? As part of the recent Google My Business Insights study by BrightLocal (my company), we analyzed GMB information from 45,000 businesses across 36 industries in four countries, to find out how this data has changed over time and, importantly, to see if there are any correlations.
Here isa look at the correlations between the amounts of images viewable on a GMB profile and other GMB performance metrics such as website clicks, hits, search views and more. In the following graphs, averages are calculated using the median activity of the Industry Email List dataset, and all data is calculated by month. For this data, we only looked at businesses with one or more uploaded images, and those images were either business or consumer uploaded. I also Industry Email List note that if there are strong correlations, I cannot argue causation - but even withoutthis, I think the numbers are pretty compelling.